At Cello Partners, we help brands break down the complexities of the digital platform, enabling them to optimize their digital process and performance. We have successfully led top brands through the ever-evolving digital landscape, yielding significant returns on
Cello Partners is a consultancy that guides top brands through the complexities of today's marketing landscape. Our core competencies include: Digital Strategy & Performance Audits, Agency Searches, Embedded Talent, and Digital Education & Training.
We help brands create best-in-class organizations, processes, and strategies for digital marketing (media, creative, mobile, social, video, search, analytics, etc.). By bringing together their agencies and cross-functional groups within their own organization, we create roadmaps and action plans to guide our clients' future success. We also audit agency performance and scope (e.g., media, social, creative, search, mobile) to ensure our clients are getting the best product at the most competitive price.
We offer a turnkey solution for clients who are looking for a new agency partner. By getting a deep understanding of their business and challenges, we help our clients define what they need in an agency-whether media, creative, search, social, etc.-and guide them through the evaluation and decision process. Our proprietary approach has led several Fortune 500 clients to find better agency partners that offer significant efficiencies/cost savings.
We embed some of the best and brightest industry experts into organizations to drive pieces of business, manage campaigns, or just "add bench strength" to teams. By integrating into our clients' teams, Cello Partners is able to "teach by doing"-both mentoring teams and driving business results. Utilizing Cello Partners, our clients are able to secure critical, expert support without the commitment of a FTE.
We create custom education and training programs based on the specific business challenges our clients have. We create practical curriculums, inspirational C-level trainings, and large "trade-show" style events. Each of these educational programs plays a unique role increasing our clients' knowledge and confidence of digital marketing-essential in this ever-evolving landscape.
"Cello Partners understands both digital and how companies like ours need to evolve. They were able to dive right in, acting as an integral part of my team to assist me in transforming our digital media practice."
Director, Media at The Clorox Company
"These guys really get it. Whether it's a small campaign or a strategic approach to partnerships, I can rely on their insight and expertise."
Creative and Media Leader at Citibank
"What I love about Cello is that they don't have a 'horse in the race'. Objectivity is hard to come by these days, but Cello has the knowledge, perspective, and experience to help us make the right decisions for our business."
SVP Market Research and Global Analytics at Visa
"Working with Cello Partners has been so refreshing. They are knowledgeable, professional, and always pushing us to the next level."
Director Media and Promotions at Ubisoft
"I highly recommend working with Cello Partners. They helped us define our requirements, leading to a stronger digital practice overall."
Director of Marketing at Ghirardelli Chocolate Company
One Market Street
Spear Tower, Suite 3649
San Francisco, CA 94105
Jon Raj is one of America's foremost thought leaders in digital marketing strategy. For over 20 years, as a seasoned agency executive and client, Jon's driven profitable digital marketing initiatives for some of the world's biggest brands. In 2008, he won the prestigious American Advertising Hall of Achievement Award for his work as VP of Advertising at Visa where he spent seven years. Previously, as Chief Digital Officer at Omnicom Media Group (OMG), Jon directed digital strategy for the holding company's media group.
Laura Schuler began her career in advertising in 1994 working on integrated direct response campaigns for business-to-business technology clients, who were among the first to embrace digital as an advertising medium. With her passion for interactive marketing firmly established, Laura rose quickly at several agencies including Saatchi & Saatchi, AKQA, and OMD leading strategy and digital campaigns for top CPG, travel, insurance, and financial service companies.